1. Domain name:

Choosing a domain name is very relevant for having a good referenced website. Keywords should be used in the process of choosing a domain name.

2. Keywords in URL:

The url of each page should contain relevant keywords. For dynamical generated pages via PHP scripting language we need to use URL REWRITING in order to display keyword in URL.

Example: an url for a product page which looks like: www.domain-name.com/product.php?id=10 can be displayed like www.domain-name.com/fruits.html

3. Keywords in title tag:

The title tag for each page should contain 10-60 characters, no special characters are allowed.

4. Keywords used in BODY:

The keywords used in the body of an html page should appear as bold, italic, or in h1, h2, h3 tags. It is important that the density of the keywords is not bigger than 20% of the total amount of words on the page. Tricks like hidding keywords by using different css techniques will not help.

Text should not appear in images or in flash files, since search engines cannot read them.

5. Keywords used in description and Meta Tag:

Google and other search engines don’t actually rely on this tags, but is important to have them complete. Not more than 200 words are allowed.

6. Keywords in alt tags:

Each image of your website should have an alt tag in which you enter a short description of you image.

7. Menu:

The menu of a web site should not be made using flash. The links should contain kewords. All internal links need to be valid.

8. Number of pages:

Search engines like big websites with lot of pages. In order to have a proper referencement you need to build it up by using as many pages as possible.

9. Website update:

The content of your website needs to be updated constantly. Search engines enjoy fresh pages.

10. Page Rank:

Try to imporve your Page Rank by increasing the number of links to you. You should publish your website on as many quality portals as possible. (ex: www.cssmania.com, www.cssremix.com, etc …)